No shoot, no crew, no location fee
You almost certainly have some of this already — product photography, clips on a phone, a logo, brand colors. Whatever's there is enough to build from; everything below starts with assets you own.
Product video
Flat product shots and unused clips become motion — camera moves, type, pacing, sound. The kind of thing that reads as a brand with a budget rather than a slideshow.
Social ads, ready to upload
Built for the placement, not resized into it. Hook in the first second, captions burned in where the placement calls for it, and a cut for each aspect ratio the platform actually serves.
Branded content
Longer pieces assembled from what you have — an explainer, a launch video, a story about the product. Same source material, more room to say something.
Three pieces, each labelled with where it came from. Two began as photographs I took of objects I bought; one began as a generated image and says so.
Rhumb
From my own photography · 15sA real pen on my desk, shot on a phone under the office lights. That one photograph is the whole source. The brand is invented — the pen’s own branding belongs to someone else. Your label is already yours.
Keepsake box
From my own photography · 14sA lacquered burl box I own, photographed at home. Three tight framings from two photographs. The camera never moves and nothing is added — the only thing that changes is the light.
Shoal
Concept piece · generated plate · 15sEverything here is invented: the product, the packaging, the brand, and the starting image. It shows the bright end of the range. When the product is real the starting point is your photograph — and the label stays exactly as printed.
Five steps, and a fixed price before anything gets built
There's no shoot to schedule, which removes the slowest and most expensive part of making video. Timelines depend on scope. Before you commit to anything you'll get a fixed price and a turnaround time — the clock starting once three things are in: your approval, the deposit, and your assets. If assets arrive in pieces, it starts when the last one lands.
Send what you have
Product photography, any video you already have — phone clips and old campaign footage both count — logo files, brand colors, and any copy or claims you need included.
Email them, or send a Drive, Dropbox or WeTransfer link — whichever is least effort for you. If the images are already on your website, just say so and I'll work from those. If you are not sure what is usable, send it anyway and I'll tell you.
Direction and price
A short written approach — the idea, the look, how long it runs, where it is cut for — with a fixed price and a turnaround time. Nothing starts until you approve it.
Production
I build the video using generative tools to enhance the imagery, and stay hands-on with everything that decides whether it works. You are not chased for input during this part; the next thing you receive from me is something to watch.
Two rounds of revisions
Notes by timestamp are easiest. Two rounds are included in every price, and most work only needs one. If a third round comes up, I tell you what it costs before I start it.
Delivery
Every placement you need, named and ready to upload — 9:16, 4:5 and 1:1 as standard, other sizes on request and quoted separately. Files are yours outright on final payment, paid advertising included.
Generative tools, used deliberately
AI is part of the pipeline. It's the reason a product video costs what it does and arrives in days rather than weeks — a still image can be given motion, depth and a setting without a camera or a studio, and footage you already have can be cut, graded and extended rather than reshot.
It isn't the reason the work is any good. That still comes down to what gets chosen, what gets cut, and what gets thrown away — and to someone caring whether the result actually serves its purpose. The tools are fast. Judgment isn't automatic.
- Your product stays your product. Generation handles motion, environment and finish.
- No synthetic people passed off as real customers, and no fabricated testimonials, reviews or endorsements.
- Platform rules are my problem, not yours. Where a placement requires an AI disclosure label, I'll tell you at delivery rather than after a takedown.
- You own the finished files outright. Before work starts I'll ask you to confirm that the images and footage you send me are yours to use.
One person, which is why it's quick
Peerview Productions is me — Erik Russell. There is no crew, no production coordinator and no shoot day to schedule around, which is most of the reason this costs and takes what it does.
That makes me the wrong choice if what you actually need is a camera crew in a room with people in it. It makes me a good one if you have product images and clips sitting in a folder and you need them working for you.
Twenty years of making things that have to be understood the first time — educational media, program communications, a classroom before that. Product video is newer, which is part of why the price is what it is. What carries over is the only thing that matters here: knowing what a piece is for before building it, and being exact about what it says.
Nothing needs to be filmed. Everything is built from images and footage you already own.
Delivered in 9:16, 4:5 and 1:1 as standard, named for each placement — other sizes on request.
Entirely remote. Based in Northern Virginia, available to clients anywhere.
Tell me what you're making
Tell me what the product is and where the video needs to run. No need to send files yet — a link is plenty, and if the images are on your website that works too.
hello@peerviewproductions.comI answer everything within two working days.